HomeFood & DrinkBreak glass in-CAKE of emergency!

Break glass in-CAKE of emergency!

Ever felt that your compulsive sugar cravings were a genuine case of dire emergency? Well, you aren’t alone! The Mason Baker wholeheartedly agrees that the urgency of satisfying your sweet tooth is worthy of smashing an alarm – so that’s exactly what they have done!

Throughout the entire month of October, The Mason Bakery will be filling the streets of Brisbane with their Emergency Cake Boxes, masquerading as typical fire extinguisher boxes that are filled with a handful of mouth-watering (and free!) Mason JarCakes. 

the mason baker edible art
These cleverly disguised emergency cake boxes will be popping up in a new Brisbane location daily!

This Banksy-inspired, edible art activation is just begging for you sugar addicts to smash these babies open and get your fix! The Mason Baker founder, James Willis, and his team will be erecting a new installation in a new location everyday throughout October. Each secret location will be published on the @themasonbaker instagram account each day and will work on a first in first served basis. Be sure to check in to their insta daily before you miss out!


Willis and his team have created this ultra funky interactive installation to help sweeten up what has been a pretty tough year for many. “Our gourmet JarCakes were designed to be the perfect gift to sweeten up a bad day, a celebration of something exciting, or just a plain ol’ day ending in Y,” Willis explains. 

the main baker cake emergency box
Be sure to follow @themasonbaker on instagram to receive daily updates on where to find their Mason JarCakes!

The Mason JarCakes fun will be kicking off from Tuesday, October 6th and will be running throughout the entire month of October. For more information you can head to their website here. So go on, smash that button and sweeten up your day, you’d be sour not to!

Looking for more funky eats and sweet treats in Brisbane? Check out the newest SALT-y cafe coming to James Street!

Ashleigh Holland
From Townsville, to Mackay, and now located in Brisbane, Ashleigh is the poster girl for the Queensland life-style; an avid beach-goer, water-sport enthusiast, wine aficionado, and camping queen. After catching the writing bug at an early age she has since lived in Bali for an extensive journalism program, studied a bachelor of Mass Communications, and contributed to a variety of lifestyle publications over the years. And she will take a soy flat white to go, thanks!

Subscribe to our newsletter

To be updated with all the latest news, events and special announcements.


Subscribe to MyBrisbane for the latest Brisbane news